QR CARS
Service design thinking and doing! The challenge was to holistically recontextualize the car buying experience. I was part of a team of three people where we worked convergently and divergently over 11 weeks, using quantitative and qualitative data to inform our decision making process throughout our journey.
“The Ask” was to holistically recontextualize the car buying. Here we started to discover the pain points and set aside our own bias.
We came together to formulate “How Might We” questions; how might we better understand what our customers want and move it the most advantageous direction.
Let’s really try to understand our customer and salesperson. Our team used multiple research methods to really see, in depth, the whole picture and start to focus in on the needs of our customer/salesperson.
Personas and customer/salesperson journey maps were made.
We wanted to learn for the pain points found during research and try to find the overarching commonality between everyone, on both the buy and sales side.
We also wanted to find “outside of the box” solutions.
Discovering pain points helped us to see opportunities for a solution.
The service blue print, hierarchy, and ecosystem diagram helped layout all the steps and interactions between the buyer and sales. Better visualization helped us to see interactions and continue to brainstorm ideas. Agile process!
Please see the “Appendix” for all supporting documents.
A few trends noticed along the way…
Lets workshop and come up with some solid ideas on how we really want to move forward.
Our team used 5 whys, 10 plus 10, How might we, Brainstorming, Brainwriting, and a Quick Voting Method. We used everything we learned through research and performed these exercises.
Each team member came up with two ideas to move forward.
The final prototype of our idea layout in a storyboard with click through app prototype.
Not only was I a key member in all research and workshopping, I also created all visual design elements, UI design/click through prototype in Figma, and came up with the QR Cars name and visual identity, and managed our team’s Trello kanban board.
All the supporting documents for the entire project, start to finish.
